The main goal of the initiative is to improve mutual knowledge and understanding between Slovakia and Iceland through cultural education of the general public about Icelandic culture, especially by involving young people from Slovakia under the age of 25 in the so-called Study 25: Iceland, in which they will not only passively receive information about Icelandic culture (cultural education 2.0.), but will also actively participate in the creation of audiovisual outputs about Icelandic culture (cultural education 3.0.) with the expected impact on a qualitative change in their attitudes, which will be the subject of an accompanying sociological survey.

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The results of the survey will be used to further develop the concept of Study 25: Iceland with a nationwide reach and its scaling towards other donor and European countries.